New Avenues for Youth is an amazing organization that helps get kids off the streets of Portland. Working with an existing logo and color palette, I've created a unique new visual language in these brochures that will be carried out in other pieces down the road for different events and new locations opening around the area. The client wanted to inject a sense of brightness, fun and whimsey along with their traditionally clean and subdued style. Youth homelessness is a very intense issue, but injecting some lightness and hope is key to help boost the spirits of kids involved and those wishing to help.
